, one of the largest online fashion sites has now its offline shop in Noida- DLF Mall Of India after its successful offline launch in Gurgaon, at DT City Centre Mall on 14th Jan’ 2016.  Great expansion and indeed, great concept of branding, online fashion hub has finally got its physical presence in the largest mall of India. Aim is to build up the bond between customers and the retail brand as well as between its products and the brand values.


Where online store of gives the ease of purchasing products from home, offline shop allows you to touch, feel and try the stuffs and then make the purchase. The same if missed on the physical shop can be purchased online as now you have the idea of size, colour, shade and stuff. Means, if offline shopping is given a miss, go to online portal of and get your desired product delivered at your home or vice-versa. And of course, most importantly, there is no difference between prices of online and offline products.

Physical presence of the store is, certainly, going to benefit the brand as Yepme can compare its products, offerings and price with other online retailers which, in turn, will increase brand credibility. Serving as new-fangled shopping zone for customers and starting point for purchase, the brand is trying to get closer to their customers.

To this, the CEO and Co-founder of, Vivek Gaur stated that the step taken by the brand is to get closure to the customers as with this step, the customers can experience the touch & feel of the product along with the diverse price and quality range for both men and women collections. The physical-cum-online store has given customers the ease of trying their best fits to make smart and confident purchase either online or at the counter – confirmed Vivek.

On the day of opening – 7th October 2016, Delhi’s top fashion bloggers were seen visiting the store, trying and reviewing the fresh fashion collection.